The Swiss watchmaker Swatch offered apologies last weekend for an advertisement. The pose of the photo model that crashed his eyes, led to much criticism from China, among others.
According to critics, the photo looks like a racist imitation of Asian -looking eyes. The brand is called on to boycott the brand.
Swatch said he had heard the worries about the display of the photo model. The watchmaker decided to remove the image everywhere. The company also apologized in English and the Chinese. “We offer our sincere apologies for any inconveniences or misunderstandings,” writes the watch brand on Instagram.
The shares fell by 2.7 percent in value on Monday morning. Swatch is highly dependent on the Chinese market, now that the United States want to introduce import duties of 39 percent on Swiss products.
Swatch also makes watches from the Omega, Longines and Tissot brands. More than a quarter of the global group turnover came from the China, Hong Kong and Macau region last year. Last year the company was struggling with a considerable relapse in the demand for watches from China.
The Swiss Watchmaker Swatch Has Apologized This Past Weekend For An Advertising Expression. The Pose of the Photo Model Squinting His Eyes Led To Much Criticism From, Among Others, China.
Accordance to critics, the photo looks like a racist imitation of asian-looking eyes. There are calls on social media to boycott the brand.
Swatch Said It Heard The Concerns About the Representation of the Photo Model. The Watchmaker Decided to Remove the Image Everywhere. The company also sacrificed apologies in English and Chinese. “We sacrifice our Sincere Apologies for any Inconvenience or Misunderstanding,” The Watch Brand Writes on Instagram.
Shares Fell in Value by 2.7 percent on Monday Morning. Swatch is Highly Dependent on the Chinese Market, Now That the United States Wants To Introduce Import Duties of 39 percent on Swiss Products.
Swatch also Makes Watches of the Brands Omega, Longines and Tissot. More than a Quarter of the Global Group Turnover Came From the China, Hong Kong and Macau Region Last Year. Last year, The Company Still Faced A Significant Decline in Demand for Watches From China.