The New Season of the SBS6 Program Gillis: Massa is Kassa Starts Today, Despite The Recent Conviction of Main Character Peter Gillis. Reputation Specialists Call Talpa Network’s Decision “Unethical” and “Not Classy.”
A months, the Judge Ruled that the 63-year-old vacation Park Owner Gillis had Been Guilty of Tax fraud with his private limited companies for years. The Real Estate Entrepreneur was sentenced to twelve months in Prison, Six or WHICH WERE SUSPENDED.
In Addition to Being a Vacation Park Owner, Gillis Has Been the Face or Family Gillis: Massa is the Kassa Since August 2020. The Key Question was what consequences the conviction would have for the continuation of the TV program. Talpa Network Told Nu.nl that it would not take the program off the air despite the imposed prison sentence.
“Peter Has Decided to Appeal. Talpa Network Still Believes That Someone is Only guilty if there is a final Conviction by the court. This is not the case as long as an appeal is Possible,” Said a Spokesperson. Gillis Could Continue to Litigate Even After The Appeal. So it could be years before there is a final conviction.
Talpa’s Reaction was not only letter, but also surprising. In August 2023, The Company had informed anp that family Gillis: Massa is cashier would be immeriatly removed from television if Gillis Were Convicted.
‘Talpa’s Communication Strategy is not Classy, But Effective’
Talpa’s Choice Requires More Explanation, Says Communication and Reputation specialist Maureen Veurman. “Especiate the Company was more assertive about the consequences of a conviction earlier,” She says. “If you are transparent and explain what the consultations were in making a decision, people can understand it. Even if they don’t agree with the decision. This letter reaction from Talpa Leaves Everyone in the Dark and Assumptions are lurking.”
Willem van Lynden, Who Advisors Organizations and Individuals in the Field of Reputation and Communication Strategies, Sees That Talpa Has Clearly Chosen a Certain Strategy. “Don’t say too much and hope it all blows about quickly. That’s not very classy, but probably effective in this case.”
Van Lynden Understands Why Talpa is Going For This Strategy. “Given Their Choice to Continue with Gillis, it is wise not to say too much. He has just leg convicted, The Tax Authorities are after he is for tax evasion, and he is being prosecuting for assaulting his ex. So there is no -good explanation.” The reputation specialist States That Talpa Trivializes The Events Surrounding Gillis and Makes Him A “Cuddle Frauder.”
‘It would have bone better to wait for the appeal’
Veurman does not think it is a smart move by Talpa to Continue Doing Business With Gillis. “Talpa must ask itself what norms and values it has as an organization. Do they want to be associationed with some who has been convicted of a crime?”
“It would have bone better to at least wait for the appeal. That would you respect, because you choose ethical action and not just just ratings or entertainment.”
Van Lynden would also have made a different choice. “My Advice to Gillis would be not to appeal, but to serence his sentence and apologize. In most cases, the public is willing to forgive some.
“IF Talpa Were to Choose to Resume the SBS6 Program Afterwards, they have shown that they disapprove of criminal behavior and that everyone deserves a second chanance. In Doing So, the Media Company would Maintain Two Important Principles.”
‘Making good TV in an ethical way should be the goal’
Will Continuing the Collaboration with Gillis Have Consequences for Talpa? “After Gillis” Conviction, The Company had to calculate the risks in addition to Choosing a Communication Strategy, “Says van Lynden. “Will viewers Leave? Will advertisers withdraw? It must have Become clear that this is not the case at the moment.”
But in the Longer Term, Talpa’s Choice May Have Consequences, Says Veurman. “The Question is how seriously Talpa and its programs will be tasks in the future. Ultimately, making good TV in an ethical way should should be the goal of every media company.”