AVROTROS has made a mistake with the sponsorship of Flikken Maastricht and Flikken Rotterdam. The public broadcaster confirms this after reports from RTL Z. Both police series are sponsored by car manufacturers, but this was not included in AVROTROS’ annual reports.
“We should have included that. It was not done carefully,” says a spokesperson for AVROTROS. The car manufacturers are listed in an NPO register, RTL Z writes.
Products may not be clearly visible to viewers if a company sponsors a public broadcasting program. A brief mention before or after the program is permitted.
The cars in Flikken Maastricht and Flikken Rotterdam are clearly visible. According to AVROTROS, this is allowed if it happens “naturally”. But the spokesperson also says that this rule is “open to multiple interpretations”.
AVROTROS will “take a good look” at the sponsorship of the programs and find out whether it can continue in the same way in the future. According to the broadcaster, the topic is high on the agenda.