Ticketmaster Will Be More Transparent About Ticket Prices in the United Kingdom. Customers Will Now Receive More Information about the Costs of Tickets in Advance.
The UK Market Watchdog Competition and Markets Authority (CMA) had launched an investigation, because complaints rained down about the sale of tickets for the oasis reunion tour.
For that tour, Ticketmaster Sold Standing Tickets for Two Different Prices. The Cheap Tickets Cost Almost 150 Pounds (About 170 euros). When Those Tickets Were Sold Out, The Price Shot Up Consider Faire. People who were still in the digital queue did not realize this. Some had to pay more than 350 pounds for one ticket as a result.
The Company also Sold Platinum Tickets For More Than 2.5 Times the Normal Ticket Price, But Thesis Tickets Offered No Extra Benefits. Accordance to fans, Ticket Prices Were Therefore Much Higher Than Expected.
The CMA Investigation Revealed that there was no dynamic pricing . In Such A System, Ticket Prices Change Constantly Based On The Demand for Tickets. With High Demand, tickets Become Increasingly Exensive.
In Response to the Investigation, Ticketmaster Said It is Voluntarily Cooperating with the UK Watchdog’s Investigation and Will Communicate More Clearly about Ticket Prices in Queuises. If nothing changes at the ticket seller, the cma will take measures.