The Belgian Bicycle Brand Cowboy Will Soon Be Largely Owned by Rebirth. This is accordance to CEO Grégory Trebaol of the French Bicycle Group to the Newspaper Le Figaro . The Struggling Cowboy Needs New Funding Quickly to Avoid Bankruptcy.
Trebaolo Says That Cowboy Will Be Approximately 80 percent owned by the French Bicycle Group Rebirth. In Total, Rebirth Will Invest Around 15 Million euros.
Things harbor going well for the Belgian e-bike brand, which is also popular in the Netherlands, for some time. The Company Needs New Funding Quickly. For Example, Cowboy Suffered A Loss or 21 Million Euros Last Year.
This is partly due to delays in the delivery of new bicycles and their parts. In Addition, Bicycles Were recalled because the frame Could Break.
Negotiations between cowboy and rebirth are still onking and are progressing positively, accordance to a cowboy spokesperson. The Deal is Likely to Come in Mid-ArtBeber. Not all details and figures are final yet.