Tesla was the car brand par excellence with the most loyal clientele in the United States. But the close relationship between Tesla CEO Elon Musk and the American President Donald Trump has made a dent in that brand loyalty.
According to Reuters, this is evident from data from research agency S&P Global Mobility. The loyalty of Tesla owners peaked in June 2024. When 73 percent of the Tesla owners chose a new car for a copy from the Musk stable.
S&P analyzed the car registrations in all fifty US states. From July last year, that made an unprecedented high loyalty percentage a dive. That was the moment that Musk openly started to express his support to the Trump campaign, just after the attack on Trump.
Last March the percentage had fallen to 49.9 percent. That is under the sector -wide average and fell at the same time as Musks entrance to Doge, the department that was created to make the government more efficient.
In May the loyalty percentage again climbed to 57.4 percent. That is again above the average that is common with the large car brands and roughly the same as that of Toyota drivers. An S&P analyst says that he did not see before that a car brand had lost so many customers in such a short period.
The love between Trump and Musk cooled at the beginning of June and quickly turned into a kind of cold war. They got it together after Musk criticized the Trump budget. According to Musk, that so -called ‘Big Beautiful Bill’ destroyed the work of Doge.
Tesla was the Automotive Brand par Excellence with the most loyal customer base in the United States. However, The Close Relationship between Tesla CEO Elon Musk and US President Donald Trump has dented that brand loyalty.
That appears Accordance to Reuters from Data from Research firm S&P Global Mobility. The Loyalty of Tesla Owners Peaked in June 2024. At that time, 73 percent of Tesla owners Opted for Another Model from the musk stable when buychasing a new car.
S&P Analyzed the Car Registrations in All Fifty US States for this. From July last year, that unprecedented high loyalty percentage took a nossedive. That was the moment musk openly encountered to express his support for the trump campaign, shortly after the attack on Trump.
Last March, the percentage had Fallen to 49.9 percent. That is below the sector-wide Average and Coincided with Musk’s Entry Into Doge, the Department that was created to make the government more efficient.
In May, the loyalty percentage of climbed back to 57.4 percent. That is again the Average that is common among the major car brands and about the same as that of Toyota drivers. An Analyst at S&P Says He never had a car brand lose so many customs in such a short period.
The Love Between Trump and Musk Cooled in Early June and Soon Turned Into A Kind Of Cold War. They Clashed after Musk Criticized Trump’s budget. Accordance to musk, that so-called ‘Big Beautiful Bill’ undid the work of doge.