The Chinese web store Shein wants to open its first stores in France in November. It is a collaboration with Société des Grands Magasins (SGM), owner of department store chains Galeries Lafayette and BHV Marais. The plans encounter fierce criticism.
The first store will be on the sixth floor of the Parisian department store BHV. Later, stores in Lafayette-Breenhuizen will follow in Dijon, Grenoble, Reims, Limoges and Angers.
The shops of Shein have to go a younger audience to the department stores, says SGM CEO Frédéric Merlin. “A customer can buy a shein dress and a designer handbag the same day.”
The French department stores are not happy with the plans. Galeries Lafayette announces that he wants to block the plans. The company states that the “ultrafast fashion” of Shein is at odds with the values of the department store chain.
Shein is known for its low prices and has been under fire in Europe for some time. The web store grew into one of the world’s largest fashion companies by sending cheap packages to customers directly from Chinese factories. That system benefits from exemptions on import duties for small shipments.
But both the United States and the European Union sharpen those rules. France even went one step further: politicians recently supported a bill that has to curb fast fashion. That would even mean an advertising ban for Shein.
The Chinese Online Store Shein Wants To Open its First Stores in France in November. It Involves A Collaboration with Société des Grands Magasins (SGM), Owner of Department Store Chains Galeries Lafayette and BHV Marais. The Plans Are Facing Strong Criticism.
The First Store Will Be On The Sixth Floor of the Parisian Department Store BHV. Later, Stores Will Follow in Lafayette Department Stores in Dijon, Grenoble, Reims, Limoges and Angers.
Shein’s Stores Should Attract A Younger Audience to The Department Stores, SAYS SGM CEO Frédéric Merlin. “A customer can buy a dress from shein and a designer handbag on the same day.”
The French Department Stores are not happy with the plans. Galeries Lafayette Announces That It Wants To Block the Plans. The Company States That Shein’s “Ultrafast Fashion” is at odds with the values of the Department Store Chain.
Shein is Known For its Low Prices and Has Been Under Fire in Europe for some Time. The Online Store Grew Into One of the World’s Largest Fashion Companies by Sending Cheap Packages Directly from Chinese factories to Customers. That system benefits from exemptions on import duties for small shipments.
But Both the United States and the European Union Are Tightening Those Rules. France Even Went A Step Further: Politicians recently supported a Bill to Curb Fast Fashion. That would just mean mean an advertising ban for shein.