Porsche saw its global car sales fall by 6 percent in the first half of this year compared to a year earlier. Sales in North America rose to a record high, but those in China fell sharply.
The German car manufacturer sold 146,391 cars in the first half of this year. That was 155,945 in the same period last year. “We expect the situation to remain challenging,” Porsche board member Matthias Becker looked ahead to the second half of the year.
In North America, sales rose by 10 percent to 43,577 cars, a record. According to Porsche, this increase was due to the greater availability of cars on the local market and price protection during the trade war. Thanks to this price protection, customers did not have to pay more, despite the import duties imposed by US President Donald Trump.
Sales in China fell by almost a third. In addition to the challenging market conditions, such as the trade war, the car manufacturer attributes the decline to the “intense competition on the Chinese market.”
In its home country Germany, the number of sales fell by almost a quarter and in Europe by 8 percent. According to Porsche, this is mainly because the first half of 2023 was particularly strong.
The Macan was Porsche’s best-selling model. 60 percent of these were sold as fully electric cars. Porsche saw the share of electric cars rise by 14.5 percentage points to 36.1 percent. This concerns 23.5 percent fully electric cars and 12.6 percent plug-in hybrids.