JDE Peet’s, the company behind brands such as Douwe Egberts, Pickwick and Senseo, increases his prices again. CEO Michiel Muller of Onlininesupermarkt Picnic confirms this after reporting from the Financieele Dagblad.
The newspaper managed to lay hands on a document that supermarkets use internally in price negotiations. This showed that coffee in the store could become 15 to 25 percent more expensive.
The suggested retail price for a pack of filter coffee aroma red of 500 grams would therefore exceed 10 euros. In May, JDE Peet’s already warned of possible new price increases. Then the company reported that the global prices of coffee beans in the first four months of this year were on average 28 percent higher than in the second half of last year.
Earlier this year, price increases from JDE Peet’s led to a fight with supermarket chains. For example, Jumbo and Albert Heijn did not agree with proposed increases from the company. As a result, there were no products from Douwe Egberts or Pickwick on the shelves for weeks. Eventually the prices went up, and now another elevation seems to be following.
According to a spokeswoman for JDE Peet’s, the price increase is inevitable due to the rising costs. In addition, she emphasizes that determining consumer prices is ultimately at the supermarkets. “We see that private brand coffee often rises in price as much, sometimes even more. This shows that all coffee producers are struggling with wider market trends.”
Difficult conversations with supermarkets
The new increase may again lead to difficult conversations with the Supers. Muller says that the percentages now come out are just the proposal of JDE Peet’s. He finds the state of affairs at the company “weird”. According to him, the prices for coffee beans, to which JDE Peet’s referred, recently fallen.
JDE Peet’s is one of the world’s largest coffee companies. The group is active in more than a hundred countries and is the parent company of around fifty coffee and tea brands.
JDE Peet’s, The Company Behind Brands Such As Douwe Egberts, Pickwick and Senseo, is Raising its Prices Again. This is confirmed by CEO Michiel Muller or online supermarket Picnic After Reports from Het Financieele Dagblad.
The newspaper managed to get hold of a document that supermarkets use internally duration price negotiations. This Showed that coffee in Stores Coulde Become 15 to 25 percent More Expective.
The Recommended Retail Price for A 500-Gram Package of Aroma Red filter Coffee Could Therefore Exceed 10 euros. In May, Jde Peet’s Already Warned or Possible New Price Increases. At the time, the company reported that global coffee bean prices in the first four months of this year were on anverage 28 percent highher than in the second half or last year.
Earlier This Year, Price Increases by JDE Peet’s Led to Quarrels with Supermarket Chains. For Example, Jumbo and Albert Heijn Did Not Agree With The Company’s Propose Increases. As a result, there no douwe egberts or pickwick products on the shelves for week. Anyally, The Prices Still Went Up, and Now Another Increase Seems to Be Following.
Accordance to a spokesperson for JDE Peet’s, The Price Increase is inevitable due to rising costs. She Emphasizes That Setting Consumer Prices Ultimately Lies With The Supermarkets. “We see that private label coffee or rises as much, Sometimes Even More, in price. This shows that all coffee producers are struggling with brower market trends.”
Difficult Conversations with Supermarkets
The New Increase May Lead to Difficult Conversations with the Supermarkets Again. Muller Says That the percentages That Have Now Come Out Are Only JDE Peet’s Proposal. The finds the state of affairs at the company “strange”. Accordance to Him, the prices for coffee beans, to which JDE Peet’s referred, have recently Fallen.
JDE Peet’s is One of the World’s Largest Coffee Companies. The Group Operates in More Than a Hundred Countries and is the Parent Company of Approximately Fifty Coffee and Tea Brands.