In the summer the sun is, but for many people staying at home, the question is whether there is something new on television. Commercial channels will in any case come up with a new offer on Primetime. The NPO focuses on sports and repetitions.
“The NPO actually went in the summer stand at the end of April,” says viewing figure Tina Nijkamp to Nu.nl. “Just look at the repetitions of the Value Inspection Service that could already be seen in April.” And a regular summer topper like De Slimste Mens , normally good for high viewing figures, has been moved to September this year.
Nijkamp believes that the public broadcaster is missing opportunities. “A program like the smartest person is part of the summer. Instead, the NPO broadcasts purchased British programs, such as The Great British Bake Off .”
Television maker Bert van der Veer recognizes the pattern. “There has been the idea for years that people are mainly outside or on vacation in the summer. Senders do not want to broadcast expensive titles. Large crowd pullers, such as The Masked Singer , are therefore consciously saved for the winter.”
Nijkamp notices that in practice it is not so bad how few people turn on the TV. “Most go on holiday for one or two weeks. They also just want to watch TV for the rest of the summer.”
NPO is at risk due to a lack of new offer
According to Nijkamp, the choice to adjust the programming in this way makes NPO less attractive, also for young viewers. “If you don’t offer anything new, they don’t look either.” The NPO says in a response that there is indeed a new offer, spread over all platforms: linear, on demand and online. The broadcaster says it consciously responds to the changing viewing behavior in the summer months, in which many people postponed programs or look through online channels.
And the NPO broadcasts sport, they emphasize. Among others the European Women and the Tour de France. Titles like a house full , the holiday person , wild land and more than expected, also return with new episodes.
Yet these programs are largely broadcast outside of Primetime (between 7.30 pm and 9.30 pm). On NPO 3, Raven van Dorst is coming this summer with the new Pearls program for the boar .
Commercial channels choose other strategy
Nijkamp finds the difference with the commercial channels striking. “SBS comes with interesting weekend programming, and RTL also has new titles.” According to her, those programs do not necessarily have to be expensive, but are fresh. For example, the successful B&B full of love returns to RTL 4. In that program, bed-and-breakfasters go in search of love.
SBS6 also opts for reality on Primetime, with the allies program. ” The smartest person was the alternative for those who had nothing to do with reality TV for years. Now that that is lost, there is little left for that viewer,” says Nijkamp.
She points to the high viewing figures and the annual online hype around B&B full of love . Last year a million people watched per episode. “The need for new content remains, even if it is 30 degrees outside.”
Van der Veer finds the summer suitable for innovation. “It’s a kind of testing ground,” he says. “You can now see that with Hila Noorzai, who presented the talk show for four evenings in a row for a week. It feels a bit like doing an exam – and the result can be surprisingly fun.”
In The Summer, The Sun Beckons, But for Many Stay-At-Homes, The Question is Whether there is Anything New on Television. Commercial Channels are at Least Coming up with new offerings on Primetime. The NPO Focuses on Sports and Repeats.
“The NPO Actually Went Into Summer Mode at the End of April,” Says Viewing Figures Expert Tina Nijkamp to NU.nl. “Just look at the repeats or the inspection service of Value that Were already show in April.” And a regular Summer hit the smartest man , normally good for high viewing figures, has bone moved to September this year.
Nijkamp Believes that the public broadcaster is missing opportunities by doing so. “A Program like the smartest man Belongs to the Summer. Instead, The NPO is Broadcasting Purchased British Programs, Such as the Great British Bake Off .”
Television Maker Bert van der Veer Recognizes The Patterntern. “For years, there has been the idea that people are mainly or on vacation in the summer. Broadcasters do not because to Broadcast Exensive Titles then. Major crowd-pullers, such the masked singer , are Therefore Deliberately Kept for the winter.”
Nijkamp notes that in practice it is not so bad how few people turn on the TV. “Most people go on vacation for one or two week. The rest of the summer they just want to watch TV.”
NPO Risks Losing Viewers Due to Lack of New Content
Accordance to Nijkamp, The Choice to Adjust the Programming So Firmly Makes The NPO Less Attractive, also for Young Viewers. “If you don’t sacrifice new, They won Watch.” The NPO Said in a Response That There is Indeed New Content, Spread Across All Platforms: Linear, On Demand and Online. The Broadcaster Says That It is Deliberately Responding to the Changing Viewing Behavior in The Summer Months, in which Many People Watch Programs Delayed OR via Online Channels.
And the NPO Broadcasts Sports, They Emphasize Themselves. Including The European Women’s Championship and the Tour de France. Titles Such as a house full , the holidayman , wild land and more than expected also return with new episodes.
Yet these programs are Largely Broadcast Outside of Primetime (Between 7:30 pm and 9:30 pm). On NPO 3, Raven of Dorst Will Come with the New Program Pearls for the Zwijnen This Summer.
Commercial Channels Choose A Different Strategy
Nijkamp Finds The Difference with the Commercial Channels Striking. “SBS is coming with interesting weekend programming, and rtl also has new titles.” Accordance to Her, these programs do not necessarily have to be exensive, but they are new. For Example, The Successful B&B full of love Returns on RTL 4. In that program, bed-and-breakfast Owners Go in Search of Love.
SBS6 also Opts for Reality on Primetime, with the program allies . ” The smartest man has been the alternative for year for those who had nothing to do with reality TV. Now that is gone, there is little left for that viewer,” Says Nijkamp.
She points to the high viewing figures and the annual online hype surrounding b & b full of love . Last year, one million people watched each episode. “The need for new content remains, even when it is 30 degrees outside.”
Van der Veer Believes That Summer is Precisely Suitable for Innovation. “It’s a child or testing ground,” he says. “You see that now, For Example, with Hila Noorzai, Who Presented the Talk Show four evenings in a row for a week. It feels a bit like -hike an exam – and the result can be surprisingly fun.”