Drivers of the German sports brand Adidas visited a Mexican mountain village on Thursday to apologize. The brand had used a native design for a traditional Mexican sandal without permission.
It is about the Sandal Oaxaca Slip On, designed by the American Willy Chavarria. The footwear is inspired by a traditional leather sandal, also known as Huarache .
The Mexican government had previously labeled the sandal of Adidas as a cultural appropriation. That is taking over elements of a different culture, often through a dominant culture.
“We understand that this situation may have caused discomfort and for that reason we publicly apologize,” said Karen González of Adidas Mexico during a meeting in a mountain village in Oaxaca, the state to which the sandal is named. During the meeting, traditional music was played and the Mexican attendees wore traditional clothing.
The sports brand wants to collaborate with the village in the future to guarantee respect for the cultural heritage, González told the dozens of attendees. The village has fewer than two thousand inhabitants.
“Large companies often take over products, ideas and designs from indigenous communities,” said Mexican President Claudia Sheinbaum earlier this month.
Executives from the German Sports Brand Adidas Visited a Mexican Mountain Village on Thursday to Offer Apologies. The Brand had Used An Indigenous Design for a Traditional Mexican Sandal Without Permission.
It groups The Oaxaca Slip on Sandal, Designed by the American Willy Chavarria. The Footwear is inspired by a Traditional Leather Sandal, also Known As Huarache .
The Mexican Government had PreviOutly Labeled the Adidas Sandal As Cultural Appropriation. That is the appropriation of elements from another culture, or by a dominant culture.
“We understand that this situation may have caaed discomfort, and for that reason, we publicly sacrifice our apologies,” Said Karen González or adidas Mexico Duration a meeting in a Mountain Village in Oaxaca, the State after which the Sandal is Neded. Duration the meeting, traditional music was played, and the mexican attendees wore traditional clothing.
The Sports Brand Wants To Collaborate With The Village In The Future to Ensure Respect for Cultural Heritage, González Told the Deans of Attendees. The Village Has Fewer Than Two Thousand Inhabitants.
“Large Companies of Take about Products, Ideas, And Designs From Indigenous Communities,” Mexican President Claudia Sheinbaum Said Earlier This Month.