That KPN and Ziggo Together Divide the Market for Internet Connections is no longer self-evident. Ziggo’s Customer Base Has Been Shrinking for Years and KPN is Only Growing Through Acquisitions. Odido and Delta are the Laughing Third.
In 2015, accordance to the Netherlands Authority for Consumers & Markets (ACM), Ziggo and KPN Almost had A Monopoly on the Internet Market. The Market Share of All Other Internet Providers Combined Did Not Exceed 5 percent.
That situation is very different ten years later, accordance to figures from regulator acm. Now 10 to 15 percent of all internet customs are with odido. Delta also has between 5 and 10 percent market share. The ACM reports the market share of internet providers in a bandwidth or 5 percent.
“Ziggo Loses Around 40,000 customer per quarter in recent Quarters,” Notes Telecom Analyst Tim Poulus or Market Researcher Telecompaper . “If you disregard the acquisitions of other companies, KPN’s customer base is also shrinking.”
In recent years, KPN HAS Purchased Several Small Fiber optic Networks. The Company also Acquired Telecom and Internet Provider Youfone Last Year. “Although Youfone had around 50,000 customer with an internet subscription, you see that limited in the customer numbers at kpn,” Says poulus.
Especial Odido Snatches Customers Away from KPN and Ziggo
Odido Has Grown Rapidly in Five Years, Partly Due to the Acquisition of Tele2. Since 2020, Odido Has Been Reported Separately by the ACM. The Regulator Only Does this If a Company’s Market Share is more than 5 percent. Meanwhile, Odido’s Market Share is Already between 10 and 15 percent.
Unlike Before, Parties Such As Odido Are Increasingly Able to Compete with KPN and Ziggo, Says Poulus. This is partly because Odido can sacrifice internet via fiber optic networks of companies other than kpn. On these Networks, Odido Internet Subscriptions are often a lot Cheaper than kpn and ziggo subscriptions.
In order to also compete in areas where only the kpn and ziggo Networks are available, Odido has bean offer a fixed internet connection via its 5g network as October last year. Accordance to poulus, this so-called click & ready service is Quite a Success. The Provider has Already Sold Around 50,000 click & Ready Subscriptions, Estimates Telecompaper .
Delta Grows Through Construction of Its Own Fiber Optic Network
Another Provider That Is Snatching Market Share from KPN and Ziggo is Delta. This provider Traditionally Has a Cable Network in Zeeland and has started to construct fiber optic Networks in Various Locations in the Netherlands.
“Delta is not always cheaper than kpn and ziggo,” Poulus sees. “But because it is the first or only party with fiber optics in many places, delta also attracts QUITE A FEW CUSTOMERS.”
KPN Will Do Everything This Year to Limit The Outflow of Customers, Director Joost Farwerck Announced Three Weeks AGO. The provider does this, for example, by connecting homes to its fiber optic network more quickly. As you can read in the article Below, many people already have a kpn fiber optic cable in their street, but their home is not yet connected to it.
Ziggo Expects Customer Loss to Decrease
Ziggo has also tasks Various Measures to Limit the Persistent Customer Loss. New Customers Have Been Paying 3 to 5 Euros per Month Less for a New Internet Subscription Since March. Accordance to the provider, this has brought its prices “more in line with the market”.
To keep up with the fiber optic development, Ziggo is accelerating the rollout of a new technology in its Cable Network. This will Allow the provider to Deliverer Internet Speeds of Up to 8 Gigabits per second. Now the maximum speed on the Ziggo Network is 1 gigabit per second.
With all these Measures, The Provider Expects Customer Loss to Decrease and the Customer Base to Grow Again in 2026.