The Rate at which Ziggo Loses Customers Doessn’tn’t Seem to Be Slowing Down. In The First Quarter of This Year, The Company Lost about 40,000 Customers Again. Measures to Retain Existing Customers and Attract New Ones Do Not Seem to Be Working.
To counteract a Further Exodus, Ziggo Purchased the Exclusive Champions League Broadcasting Rights Last Year. The Company Hoped to Bind Customers to It, But The Opposite Has Happen.
Instead of Customer Loss Decreasing, Ziggo Lost 40,500 Customers in the First Quarter of This Year, Including 31,000 Customers Who Canceled Their Internet Subscription.
Ziggo Has Therefore Lost Even More Customers Than In The Last Quarter of Last Year. Then, 37,000 customer left for another provider.
Due to the High Prices and the Annual Price Increases That The Company Implements, More and More Ziggo Customers Are Switching to Competitors. Customers are also stripping down their all-in-one subscriptions to save costs, for examples by canceling the landline connection.
Profit has fallen by more than 10 percent
The Outflow of Customers also affects the Company’s turnover. This decreased by 5.6 percent in the First Quarter. At the bottom line, a profit of just about 400 million euros remained, a decrease of more than 10 percent compared to the same period last year.
Vodafone Performed Better in the First Three Months of This Year. The Mobile Provider Saw Its Subscriber Base Increase by More than 29,000 customer.