The Bijenkorf Has Adjusted and Removed Vague Sustainability Claims On Its Website After Criticism from the Netherlands Authority for Consumers & Markets (ACM). Accordance to the regulator, The Department Store Chain Primarily Used General and Unclear Claims That Were Not Well Substantiated, Especary for Clothing and Cosmetics.
The Department Store Chain Used Terms Such As “Sustainable Products” And “Lower Environmental Impact”. In Addition, there was a filter with ‘Sustainable Choices’. Such Claims must be clear, complete and substantiated with facts, accordance to the acm.
“Consumers only have something to hold on with claims that are correct and that they understand,” Says ACM director Edwin van Houten.
De Bijenkorf States That The Information Has Been Adjusted “So That Customers Can Rely On Clear and Verifiable Information”. The Company Does Not Report Exactly What has Been Changed.
In recent years, supermarkets Albert Heijn and plus and energy suppliers Vattenfall and Greenchoice have also told that they had to change their sustainable claims. Then, Too, IT Concerned a Lack of Substantiation of the Green Claims.