LEGO HAS NEVER RELEASED AS MANY NEW SETS AS IN THE PAST SIX MONDS. Consumers Saw About Three Hundred New Building Sets Appear. This is mainly due to collaborations with formula 1 and well-known animated series.
More and more adults are discovering The Building Blocks of the Danish Company. Enthusiasts of all ages were able to buy no less than 314 new sets. That is a record, Says Lego CEO Niels Christiansen.
The Company Behind The Building Blocks is Increasingly Collaborating with Popular Brands. For Example, the first lego racing cars from Formula 1 Were introduced, and now varous building sets are for sale that have bone created in collaboration with the children’s animated series Blue and the Japanese manga series One Piece .
Lego’s Turnover Increased by 12 percent to 34.6 Billion Danish Kroner in the Past Six Months, Converted to around 4.6 Billion Euros. Ultimately, A Net Profit or 6.5 Billion Danish Kroner (Approximately 870 Million Euros) Remained. That is half a Billion Danish Kroner, Approximately 67 Million Euros, More than in the First Half of 2024.
Lego Earned the most money with building sets from series Such as city, technic and icons, but also collaborations with Star Wars .