Digitalization in Education also affects the way students prepare for the new school year. The Paper Agenda is Making Way for a Digital Copy. And Covering Books is No Longer The Time-Consuming Chore It Once was.
Retail experts see this reflected in stores. “The Range of School Supplies Has Become More Limited,” Says ING Economist Dirk Mulder. “In The Past, Stores had Entire Departments dedicated to school supplies. Now they only a small section set up.”
Ten years ago, Students Could Still Go to the School Campus of the V&D Department Store. It was a spacious temporary department with all the necessities for school. The Retail Chain Went Bankrupt at the End of 2015. The School Campus was Letterly Houswhere, But Various Market Researchers Say They Do Not Know What Happened To It.
No single party has stepped into that gap to attract students and masse. The time when students bought a thematic agenda with matching pencil case and wrapping paper seems to be over. “Students No Longer Buy An Agenda,” Says Retail Expert Frank Quix. “They do everything in Magister and On Their Phone.”
Spending a day covering books is also a thing of the past, since a large part of the material consists of workbooks. Students Write in Them, Only to throw them away after a year. This leads to Annoyance Among Politicians.
Webshops make handy suggestions
Texas Instruments and Casio Calculators Are Still on The List of Requirements for Most Students. “For that, you quickly end up at Bol,” Says Quix. Anyone who puts a calculator in the digital basket there is suggested to also buy dictionaries and a compass. Quix: “Webshops are just very good at that.”
Yet physical stores are not giving up. HEMA HAS Asked Students From Group 8 to Help Think About The Marketing of School Supplies. The result is A Series of Contemporary Videos On Tiktok With, For Example, Spanish speaking Tompouces. The Theme of School is Mentioned in Passing.
The group does not complain about sales. “We see that, just in this age of digitalization, there is a lot of demand for the usual school supplies such as notebooks, tripe, set squares and pencil cases,” Says a Spokesperson. “We do see that wrapping paper is less popular.”
Albert Heijn Temporarily Sells Lunch Boxes and Cups for the New School Year. Supermarkets are trying to boost their turnover somewhat with non-food products, Says Retail Researcher Laurens Sloot. With the sale of household Goods, Albert Heijn is Jumping Into the Gap Left by the Bankrupt Blokker.